The Jewelry Selling Answer Book
Hello, everyone. I was recently asked to read and review “The Jewelry Selling Answer Book” by Dr. David Weiman. David Weiman is the Marketing Director for one of the most respected jewelry magazines and on-line sites of all time, Lapidary Journal, as well as the Marketing Director of Step by Step Beads and Step by Step Wire Jewelry (two of my favorite beading mags!). Needless to say, David is highly respected in the field of jewelry marketing!
He has created a very helpful guide for those of us who are in the business of making and selling jewelry. I was asked to read the book back in October, but sadly–my ‘eyes are bigger than my stomach’ not only when it comes to eating, but also in the amount of work and reading I can accomplish 
–I didn’t sit down to read the book until yesterday. I am glad I finally did, and here’s why…
Many of you have asked questions on the jewelry forum and in private emails and messages to me about the critical issues of how to start your own jewelry business, how to price your jewelry, how to get your jewelry into stores for sale, and other related questions. They are common questions that we all have, and they don’t always have straightforward answers. David covers all of this and more in his helpful guide.
This book is perfect if you are just starting your jewelry business, if you are a jewelry hobbiest who is thinking of starting to sell jewelry, and if you just need an added boost of confidence to get your business going. That said, it is even a helpful guide to those of us who have been doing this for a long time–I learned a few new things myself! (Hey, you learn something new every day, and everyone brings their own unique perspective to the table).
The interesting twist that makes the book stand out is that Dr. David Weiman is also a Psychologist. So, he includes the psychology of selling as an integral part of the book. For example, what makes someone buy jewelry in the first place and how can you appeal to that? How do you understand how to price your jewelry to make it more appealing?
Here is an outline of what the book covers in more detail:
Answers for Beginners:
- What the #1 mistake is that beginners make, and how to avoid it.
- How to get FREE help, from an expert, to put together a cash-producing plan.
- How to make sure your business won’t run afoul of the law… or the IRS! You’ll be confident you’re selling the right way every time.
Finding the Right Marketing Channels:
- How to identify the right buyers for your jewelry… and where to find them! You’ll save time by focusing on your best prospects.
- The best way to sell handmade jewelry (and why some jewelry makers avoid it like the plague).
- Your “secret partner” for home parties, and why most jewelry artists overlook her!
Pricing:
- Why the most popular formulas are just plain wrong. And how to figure the correct price for your jewelry.
- The secret reason why one piece sold for more than 10 times its original price.
- What EVERY real estate agent knows that can help you price your jewelry.
Discounts & Sales:
- Why “discount” is a dirty word in handcrafted jewelry. You’ll learn how to avoid unnecessary (and costly) discounting strategies.
- When to have a sale (and not, it’s not for the holidays!).
- The “myth” of wholesaling artisan jewelry.
Selling at Shows:
- FREE ways to find out — before you invest a dime on booth space — whether a show is right for you.
- How to salvage your time at a “bad” show!
- Targeted questions you can ask to separate real prospects for handcrafted jewelry from people who are “just looking.”
Dealing with Competition:
- What the music industry can teach you about competition.
- How to tell your “friends” from your “enemies” among competitors!
- The one type of jewelry professional that every jewelry artisan can partner with.
Consignment Galleries & Wholesaling:
- The one thing you should never do to get a gallery owner to look at your jewelry.
- Why some “time-saving” ways of marketing to galleries are actually time-wasters.
- Negotiating techniques that gallery owners wished I hadn’t revealed!
The Internet & Websites:
- A five-minute change that helped a jewelry maker get more calls.
- The simple technique that one of the world’s largest online jewelry sellers uses to get more sales.
Publicity, Mailing Lists & Newsletters:
- How to write a newsletter that your customers will want to read… every issue!
- How to get your jewelry featured on the pages of national magazines.
- What Hush Puppy shoes can teach you about PR.
Handling Criticism:
- The real reasons why so many jewelry makers clam up when someone criticizes their work.
- How to find out what a prospect’s true objections are.
- The psychology behind asking “probing” questions, and why they work
Motivation & Creative Block:
- The keys to tapping into your REAL reasons for making jewelry.
- What “creative block” is, and 5 ways to overcome it.
- How to know when it may be time to quit the field.
Commissioned Work:
- Why it’s the most important work to get… and the hardest!
- The three-step technique to getting paid every time.
- The psychology of commitment that auto dealers use, and how you can use it, too!
If you’d like to tap into your potential this year as a jewelry sales professional, I think you will find this book is a very helpful guide. The book is $27, and is available in PDF format (works on MAC and PC) in an instant download. As a bonus, he is giving you two extras:
BONUS #1
Selling Handcrafted Jewelry for Home-Based Jewelry Makers and Small Businesses
(47-page transcript of my 60-minute LIVE conference call.)
On April 11, 2006, I did a one-hour conference call with members of the Yahoo! marketinggems discussion group. The information delivered in that call was so powerful that people have paid $20 for an audio CD recording of the event. You get a written 47-page transcript of the call FREE
BONUS #2
His NEW eCourse: How to Write a GREAT Description of Your Jewelry Making Business
One of the most challenging but important things you can do is to write a FANTASTIC description of your business. In this new eCourse, you get:
- The KEY Components of a great business description;
- A sample description that illustrates what every good business description should include;
- A step by step interview to help you write your GREAT description of your business;
- Suggestions for where to use your new description for maximum IMPACT!
You get this 11-page eCourse — a $17 Value — FREE
And, perhaps best of all, there is no risk in buying this book, because David is offering a 12-month money-back-guarantee. If you buy the book and are not satisfied that it helps you with your jewelry business and boosts your sales to make more money, just email him and ask for a refund. (You get to keep the bonuses, too).
If you’d like to read more about this book and get your copy, or look into all the other helpful jewelry marketing resources available (including a free marketing newsletter!), Click Here to visit David’s site now!
I hope this helps you to get your jewelry business off on the right foot this year!
